The Plush Brush is specifically designed to encourage detangling fun. The handle is shaped to fit a child's hand and the bristles easily loosen knots without pulling or breaking hair. From the moment kids try it, they'll never scream from brushing again. - Kid-friendly size with ergonomic grip that's easy for a child to hold. - Exclusive, ultra-soft IntelliFlex® bristles glide through tangles with ease. - Minimises pain and protects against split ends and breakage. - Detangle with less hair damage. - Machine washable.