Alter Ego Italy HI T SECURITY Heat Protection Spray 300ml
Hair is stressed by the use of hair dryers, straighteners and hot tools on a daily basis. Heat and high temperatures damage the structure, weakening it and caus......
Restructuring shampoo for treated and damaged hair. Gently cleanses. Immediate repairing effect thanks to a powerful mixture of amino acids. It strengthens the ......
Restructuring shampoo for treated and damaged hair. Gently cleanses. Immediate repairing effect thanks to a powerful mixture of amino acids. It strengthens the ......
Restructuring cream with rinse for treated and damaged hair. Rich and nourishing texture. Amino acids and keratin play a profound repairing action. The hair fib......
Restructuring cream with rinse for treated and damaged hair. Rich and nourishing texture. Amino acids and keratin play a profound repairing action. The hair fib......
Alter Ego Italy MIRACLE REPAIR No Breakage Treatment 150ml
Leave-in no-breakage completing treatment. It wraps the fiber reinforcing it and repairing it. Prevents split ends. Leaves hair stronger and more resistant. 94%......
No-yellow conditioner for blonde, gray hair white, natural, colored or bleached. It nourishes and moisturizes in depth. Intensifies the neutralization action of......
No-yellow conditioner for blonde, gray hair white, natural, colored or bleached. It nourishes and moisturizes in depth. Intensifies the neutralization action of......
Gentle Shampoo to cleanse and protect coloured and bleached hair. Prevents cosmetic colour from fading. Maintains colour brilliance and intensity for longer. Or......
Gentle Shampoo to cleanse and protect coloured and bleached hair. Prevents cosmetic colour from fading. Maintains colour brilliance and intensity for longer. Or......
Light rinse conditioner for coloured and bleached hair. Protects the colour and smoothes the hair fibre. Strengthens the protective action of the cosmetic colou......
Light rinse conditioner for coloured and bleached hair. Protects the colour and smoothes the hair fibre. Strengthens the protective action of the cosmetic colou......
Alter Ego Italy COLOR CARE Conditioning Cream 300ml
Intensive treatment for coloured and bleached hair. It deeply nourishes the hair fibre. Protects the cosmetic colour from fading. The rich texture makes cuticle......
Alter Ego Italy COLOR CARE Conditioning Cream 950ml
Intensive treatment for coloured and bleached hair. It deeply nourishes the hair fibre. Protects the cosmetic colour from fading. The rich texture makes cuticle......
Alter Ego Italy COLOR CARE Leave in Conditioner 150ml
Two-phase, no-rinse conditioner for colour protection. It wraps the hair fibre making it easy to comb, silky,
shiny and bouncy. 98% of natural origin ingredien......
Gentle cleansing action Shampoo for dehydrated hair, both natural and treated. Enriched with Aloe Vera. Maintains the ideal hair moisture balance. Hair are hydr......
Gentle cleansing action Shampoo for dehydrated hair, both natural and treated. Enriched with Aloe Vera. Maintains the ideal hair moisture balance. Hair are hydr......
Ultra light conditioner for dehydrated hair, both natural and treated. Balances hydration in all hair types. The formula in gel ensures maximum lightness and si......
Ultra light conditioner for dehydrated hair, both natural and treated. Balances hydration in all hair types. The formula in gel ensures maximum lightness and si......
Cream mousse conditions and keeps the level of moisture balanced level for healthy color care maintenance. Enhances weightless softness leaving hair easy to man......
Cream mousse conditions and keeps the level of moisture balanced level for healthy color care maintenance. Enhances weightless softness leaving hair easy to man......
Volume shampoo for flat hair for frequent use. Ultra light formula enriched with cotton and bamboo extracts. Transforms hair and restores long-lasting body and ......
Volume shampoo for flat hair for frequent use. Ultra light formula enriched with cotton and bamboo extracts. Transforms hair and restores long-lasting body and ......
Texturing and replenishing lotion spray with volumizing action. Provides tone, body and structure. Restores volume to the roots. Hair is elastic, strong and sof......
Silk-effect taming shampoo. Gentle and lush cleansing action on both natural and treated hair. Nourishes and tames even the most difficult hair. Static electric......
Silk-effect taming shampoo. Gentle and lush cleansing action on both natural and treated hair. Nourishes and tames even the most difficult hair. Static electric......
Silk-effect taming treatment. Intensive treatment for both natural and treated hair. Provides brightness and softness. Strong anti-frizz action for a silky effe......
Silk-effect taming treatment. Intensive treatment for both natural and treated hair. Provides brightness and softness. Strong anti-frizz action for a silky effe......
Beautifying oil treatment for hair. Luxury treatment for both natural and treated hair. Delivers instant shine and softness. Blend of precious nourishing and ta......
Alter Ego Italy SILK OIL Illuminating Treatment 12x10ml
Leave-in brightening treatment to control rebellious hair. Lightly penetrates and nourishes the hair fibre. Perfecting effect for weightless, silky and shiny. 9......
Alter Ego Italy SILK OIL Intensive Treatment 12x10ml
Rinse-off intensive conditioning treatment. Rich formula for the most rebellious hair. Ideal for unruly hair with frizz tendency. Improves smoothness and combab......
Curl definition shampoo. Has a cleansing and moisturising action. Counters the frizz effect. Adds shine and softness to hair. Ideal for bouncy and wavy hair. 98......
Curl definition shampoo. Has a cleansing and moisturising action. Counters the frizz effect. Adds shine and softness to hair. Ideal for bouncy and wavy hair. 98......
Disciplining mask for frizzy and rebellious hair. Immediately detangles even the most rebellious hair. Its rich and creamy consistency detangles, nourishes and ......
Alter Ego Italy TAMING Mask for frizzy hair 1000ml
Disciplining mask for frizzy and rebellious hair. Immediately detangles even the most rebellious hair. Its rich and creamy consistency detangles, nourishes and ......
A leave-in heat-activated and protective anti-frizz taming spray. Its special formula with K-Complex technology provides protection, creating a protective micro......
Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity.
Blonde Maintain is a brightening ant......
Over time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colour’s purity.
Blonde Maintain is a brightening ant......
Alter Ego Italy Essential Densifying Lotion 12x7ml
Alcohol-free densifying lotion with natural essential oils (detox action). The synergy of the oils helps restore the correct hair growth cycle and provides the ......
Energizing shampoo for delicate skin and hair. Specific shampoo especially formulated to restore bounce and resistance to fragile, brittle hair. Cleanses effect......
Energizing shampoo for delicate skin and hair. Specific shampoo especially formulated to restore bounce and resistance to fragile, brittle hair. Cleanses effect......
Lotion for delicate scalps and fragile, thin hair. Intensive revitalizing lotion for stronger, more resistant hair. The leave-in activity adds extra energy, com......
Alter Ego Italy Gentle Detangler Light and Revitalizing Cond...
Lightweight, moisturizing conditioner for a complete after-shampoo treatment. Gently detangles the hair, leaving it light, soft and silky without dragging it do......
Alter Ego Italy Gentle Detangler Light and Revitalizing Cond...
Lightweight, moisturizing conditioner for a complete after-shampoo treatment. Gently detangles the hair, leaving it light, soft and silky without dragging it do......
Densifying and stimulating action shampoo. Stimulates the scalp and removes any impurity. Suitable for daily use. Strengthens hair and restores its natural shin......
Densifying and stimulating action shampoo. Stimulates the scalp and removes any impurity. Suitable for daily use. Strengthens hair and restores its natural shin......
Alter Ego Italy Bodifying Lotion Leave in Densifying Treatme...
Leave-in densifying treatment for scalp. Frequent use lotion. It deeply nourishes the hair follicle and smoothes the cuticle. Hair is visibly fuller, healthier ......
